In our tests, we’ve seen some unexpected behaviors when autoplay is disabled, including multiple clicks being required to play a video, and backgrounds with moving elements but no sound that we expected to play, but didn’t. If you see unexpected behaviors on your site, you’ll need to troubleshoot the user experience or connect with your developer to help, and plan ahead to ensure a positive UX for web content that you’ll launch in 2018.
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This activates a beta version of this policy, so what happens when the policy actually rolls out in January may be slightly different. The second option is to simply accept the fact that - unless your webapp is always navigating end-user (s) to stream playback through explicit UI interaction - automatic playback of streams will be (at best) limited to video only.
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You can get an approximation of Chrome’s upcoming behavior by pasting the following into your Chrome browser:Īnd selecting the setting: Autoplay policy > Document user activation is required. You can test this now, even though it’s not rolled out yet. Always allow or block media autoplay The default Block Audio setting will prevent autoplay for all media with sound. The video is embedded in a carousel so is sometimes visible, sometimes not This change in autoplay policy for iframes means that an iframe holding an HTML5 video player needs to be explicitly allowed to autoplay by the parent window Auto-playing videos can be obnoxious. Next, click Relaunch Chrome to let the change take effect. Now, you have to select Default in the menu. Once you have found it, click on the submenu. On the other hand, if you have autoplaying videos that are critical to your site experience, you’ll want to make sure that this change doesn’t cause impediments to navigating your site or the appearance of broken or missing information. Open Chrome on your computer and type chrome://flags Then search for Autoplay Policy. If you previously had autoplaying videos that were annoying to users, this change may improve the UX on your site. Searchers encountering a poor UX are more likely to bounce out of your site and back to search results, and some SEOs believe that Google may interpret this as a negative signal. Visitors encountering a poor UX may be less likely to link to your site, and fewer links is a disadvantage for SEO. A bad UX can negatively impact engagement or derail your conversion path. User Experience (UX) can indirectly affect SEO, and is an important consideration in any SEO strategy.
![change chrome autoplay video policy change chrome autoplay video policy](https://www.thewindowsclub.com/wp-content/uploads/2021/05/enable-disable-audio-video-screen-capture-edge.png)
This could affect elements on your website such as embedded YouTube videos and backgrounds that have moving elements (especially those with sound).Ĭhrome users comprise the majority of desktop traffic, at around 60%, according to Net Market Share. This is a policy change that is intended to bring desktop website behavior in line with mobile behavior, and to minimize annoyance for desktop users. Starting in January 2018, the Chrome browser will no longer allow videos to autoplay on desktop websites. An upcoming change in the Chrome browser may affect your site’s user experience if you have autoplaying video.